When managing a large SEM account that needs to deliver time sensitive material through text ads using Google’s API can be a tremendous tool. For large eCommerce clients that often change pricing or have product specific sales, setting up the ability to easily edit your ads can be invaluable. If you happen to be using […]
Over the past few weeks Google has been rolling out new communication ad extensions to select advertisers. Soon this extension will be available to the masses, so understanding how you can utilize and benefit them can help you get a leg up on your competition. What Are Communication Ad Extensions? The AdWords Communication Ad Extensions […]
Bidding on branded keywords is a debate that goes back to the beginning of SEM campaign management. Some SEM managers believe it is a great way to drive traffic that is ready to convert to your website and other believe they will arrive at your site via organic results, if they truly are looking for […]
I am in the the process of doing a complete restructuring of a client’s account. In the process of restructuring, in the Adwords Editor bulk sheet, I left one of our head keywords beginning with a upper case letter and it had a major affect on quality score. Example: ‘Keyword one’ instead of ‘keyword one’ […]
Over the past few posts on the Front Street Consulting blog we have covered some examples of text ad testing. Some of our readers reach out and wanted info on creating the copy for text ads. So here it is, how to write the perfect text ad! What you want to text ad to accomplish: A […]
As you know, the team here at Front Street Consulting frequently speaks at conferences and guest stars on podcasts related to internet marketing. A few month’s ago our founder, Justin Freid, was a guest on NuSpark Marketing’s podcast. During this podcast Justin talks about PPC best practices, how to structure a PPC account properly and […]
You may be familiar with the sales motto ABC – Always Be Closing, well when it comes to PPC, Front Street Consulting’s motto is ABT or Alway Be Testing. So Why Should You Be Testing Your PPC Ads? User search behavior changes on a daily basis. Search behavior can be influenced by news outlets, new […]
Google sent out a mass email to all Adwords clients this morning highlighting some great new targeting options for your Adwords campaigns. In a few weeks, advertisers will be able to specifically target tablet devices. Currently tablets devices can be targeted along with mobile devices such iPhones and Android phones. Here is a short clip […]
If you are running a Google Adwords PPC campaign to drive traffic to you website, setting up a retargeting campaign can be a great way to convert those users who clicked on an ad but did not convert on their visit. If you are not familiar with Google’s retargeting program here is how it works: […]